Website Brokerage · Valuation-First

Know your number. Then beat it.

Most owners list blind and negotiate backwards. ExitWebsites starts with the math: an instant estimate right here, a defensible formal valuation in 48 hours, and a sale process engineered to clear your floor — not just meet it.

Flat success fee quoted before you list. No exclusivity lock-in. Ever.

What's your website worth?

Three fields. Thirty seconds. A real range.

Estimated sale range

Enter your numbers above

Estimate only — broad market multiples, not a quote for your business. Book a real valuation for a number you can defend in diligence.

48h

Formal valuation turnaround, start to delivered report

30s

To your first estimate with the calculator above

0

Exclusivity lock-ins — you can walk away at any point

1

Flat success fee, quoted in writing before you list

The Process

How selling works here

Four stages, each with a deliverable you can hold us to. The number comes first — everything after exists to beat it.

Days 1–2

Price it

Hannah's team builds your formal valuation: earnings quality, traffic mix, owner hours, niche durability. You get a written range and the reasoning behind every figure.

Week 1

Package it

We assemble the listing buyers actually read — recast P&L, verified metrics, growth story, and a data room that answers questions before they're asked.

Weeks 2–6

Market it

Your listing goes to vetted buyers under NDA. We screen for proof of funds, run the Q&A, and build competitive tension instead of waiting for one offer.

Offer → Wire

Close it

LOI, diligence, escrow, asset transfer, handover. We manage the sequence and the paperwork until the funds clear and the keys change hands.

What We Do

Every service points at the same target: your number

Instant Estimate

The calculator above, free and unlimited. Broad market multiples on your monthly profit — a sanity check before any conversation.

Formal Valuation

A 48-hour written report on your specific business: adjusted multiple, value drivers, value drags, and what each is worth to fix.

Full Brokerage

End-to-end representation on a flat success fee. We run the sale; you run the business until the day it isn't yours.

Buyer Vetting

NDA before identity, proof of funds before your data. Tire-kickers never reach your inbox — qualified buyers reach it fast.

Listing Optimization

Positioning, copy, and the metric screenshots buyers ask for first. A listing built from buyer questions, not seller pride.

Escrow & Transfer

Escrow coordination, asset migration, and a structured handover period — so the deal that closed stays closed.

Why Valuation-First

Most brokers list first and hope. We price first and prove.

  • Priced right sells faster. Overpriced listings go stale; underpriced ones leave your money on someone else's table. The valuation kills both risks before launch.
  • A defensible number anchors every negotiation. When a buyer pushes back, we respond with the workings — not with nerves.
  • You decide with the number in hand. Get the valuation, then choose: sell now, fix the drags first, or hold. No pressure to list to justify anyone's time.

The honest math

The estimator above uses the same starting point we do:

12 × monthly net profit × 2.4–3.8

Where your business lands inside that band is the real work. The levers we weigh:

  • Earnings quality and trend, not just the average
  • Traffic mix — owned, organic, paid, platform-dependent
  • Owner hours and how transferable the operation is
  • Niche durability over the next holding period

The Desk

Three people, one number to beat

David Sterling

Senior Broker

David runs every sale like a negotiation that began at the valuation. He sets the floor with the analyst desk, then builds buyer competition to clear it. Sellers deal with him directly — no hand-offs, no junior middlemen.

david@exitwebsites.com

Hannah Cho

Valuation Analyst Lead

Hannah turns three estimator fields into a 48-hour formal valuation that survives diligence. Her models weigh earnings quality, traffic mix, and owner hours — the levers buyers actually price. If a number can't be defended, it doesn't leave her desk.

hannah@exitwebsites.com

Miguel Torres

Listing Success Manager

Miguel packages the listing: recast financials, growth story, and the screenshots buyers request before they ever ask you anything. He keeps the data room tidy and the enquiry queue moving so momentum never stalls mid-process.

miguel@exitwebsites.com

Straight Answers

Questions sellers ask first

It's deliberately broad: twelve months of profit at a 2.4×–3.8× multiple, which is the band most healthy small online businesses trade inside. Your real multiple depends on traffic mix, owner hours, earnings trend, and niche durability — that's what the 48-hour formal valuation pins down.

A flat success fee, quoted in writing before you list — nothing upfront, no listing fees, no surprise add-ons at closing. If the business doesn't sell, you don't pay a fee. The initial valuation conversation costs nothing.

No. We don't do exclusivity lock-ins. You can pause or walk away at any stage before an accepted offer. We'd rather keep you with a process that's working than with a clause that traps you.

It depends on size, complexity, and how clean the books are. Priced-right listings tend to draw serious enquiries early; diligence and transfer set the closing pace. We hold a weekly rhythm from listing to wire so the process never drifts — and you'll always know which stage you're in.

Content and affiliate sites, ecommerce and Shopify stores, SaaS and micro-SaaS, newsletters, communities, and productized tools. If it earns real profit online and the earnings can be verified, we can value it — and likely sell it.

Your number is three fields away.

Run the estimate, then let's turn it into a valuation you can defend — and a sale that beats it.

Run my estimate Talk to a broker

Get In Touch

Talk to a broker today

Bring the estimate from the calculator — we'll tell you what would move it up, and what it would take to get there.

Call

213-788-1919

Weekdays, 9am–6pm Pacific. Ask for the valuation desk.

Visit

9461 Charleville Blvd
Beverly Hills, CA 90212

Email

info@exitwebsites.com

Include your URL and rough monthly profit for a faster first reply.

All email forwards to info@emv.io.